This guest blog post was written by Leslie Campos of Well Parents, where they provide resources to all the moms and dads out there searching for ideas on being physically and emotionally well. In this post, Leslie is sharing her thoughts on how you can grow your freelance career. Feature photo via Pexels.
Freelancing has become incredibly popular in recent years. Many people treat freelancing as a way to earn extra income on the side while working their day job. But what if you want to turn your freelancing hustle into a serious business? Fortunately for you, the steps are fairly simple. You’ve already done the hard part by learning how to market your skills, land clients, and manage your time effectively. With your solid foundation, launching a business should be easy.
Learn from Established Entrepreneurs
Your professional network will serve as a very important tool as you prepare your business for launch. Launching a startup involves making all kinds of tough decisions, so finding an experienced mentor is a great first step! Need to expand your professional network? You can meet other entrepreneurs through industry events, social networking websites like LinkedIn, and small business incubators.
Automate Administrative Tasks
Software, apps, and web-based services will prove indispensable as you get your new business up and running. Managing a one-person business is possible with the right tools. For example, you can use an invoice generator to prepare customized invoices and ensure you get paid for your work on time. An invoice maker allows you to upload your business’s logo and address, include payment terms and product/service info, and add a thank-you message. With this template, you can create a customized invoice in no time.
Automation tools can also help you streamline many other business tasks, including organizing customer data, scheduling meetings, signing documents, and screening potential employees.
Assemble Your Team
While tech tools can help you launch your business on your own, there may come a time when you need to onboard a few team members. Delegating lower-level tasks will free up your time to focus on more important things, like finding new avenues for expanding your business. You can delegate anything from email management to web design and development. If you’re looking to keep costs down, consider hiring a remote team of freelancers so you don’t have to pay for office space or employee benefits.
Establish Your Business Brand
Working as a freelancer, you are your brand. But once you turn your freelance career into a business, you have to think about business branding. Branding your business will help you stand out in your industry, connect with customers, and compete with other companies offering similar services. As 99designs explains, good branding goes beyond choosing an attractive logo. Focus on what makes your business unique and find ways to incorporate your unique selling point into your website, advertising, and social media accounts.
Create a Quick Website
Many freelancers get their start on freelancing platforms like Fiverr or Simply Hired. But once you expand into the business world, building your own website is essential. A professional website will allow your clients to learn about what you do and why they should choose your business over your competitors. You don’t have to spend a lot of time on this. Online website builders like WordPress, Wix, or Squarespace will help you get your website up and running quickly, without having to hire a designer or web developer.
Working as a solo freelancer is one thing, but running an entire agency is another story. Start small and make sure you’re up for the challenge before quitting your day job. Some people just don’t like being entrepreneurs — and that’s okay! If you test the waters and find that you’re not cut out for business ownership, look for other ways to grow your freelancing career. Learn some new skills, narrow your niche, or consider offering subscription pricing plans to encourage client retention. There are many other ways to grow your freelancing career without turning the whole operation into a business.
Making the jump from freelancer to entrepreneur can be very exciting. As you venture down this new path, take advantage of all the tools and services that are available to help you out.