Topic: Managing a Business Just because you have an idea doesn't mean anyone will buy it. You must clearly describe your customer and create a plan to reach them. Learn how to clearly describe your customer and create a plan to reach them. Learn how many customers are in your market area. Discover five steps […]
Topic: Managing a Business Successful business owners know that marketing is the most important part of any business. Even in today's challenging marketplace, it has never been as easy or economical to do effective, profitable marketing. Learn 35 ways to grab new customers in a tight economy. Discover how to choose effective social media. Learn […]
Topic: Start-up Assistance Get an overview of small business marketing principles and applications. Identify how consumers think, act and engage. Develop a focused and effective plan to help comprehend strategic marketing, the marketing mix, and consumer behavior. Understand the concept and framework of a marketing strategy. Discover actionable, relevant, and sustainable marketing tactics to attract […]
Topic: Marketing and Sales Create the visual anchor of your Brand and develop the basis for a new logo. Don’t fret over lack of drawing skills or non-existent graphic ability. Join this creative exercise to uncover the name, images and visual cues that best represent the business you desire to communicate. Discover your brand identity […]
Topic: Marketing and Sales Build your business’s brand on purpose. Learn the importance of defined communication channels and how the brand elements—logo, collateral, and consumer touch points—all play a role in your company’s communication and its bottom line. Bring samples of any current material—website, social media posts, brochure, business cards, etc. If you don’t have […]
Topic: Marketing and Sales Obtain greater find-ability where your hyper-local target audience is searching via a Google-My-Business listing with regular content sharing for Organic Search returns, Maps and Images in your hyper-local region. Learn how to bring your business to the top of the heap in your service category for Google. Understand how to make […]
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