The Small Business and Technology Development Center (SBTDC) has helped North Carolina businesses grow and create new jobs since 1984. We provide management counseling and educational services to small and mid-sized businesses. Most of our services are free of charge, and all are confidential. By providing entrepreneurs with the tools they need to build and grow successful businesses, the SBTDC positively impacts NC’s economy.


The SBTDC’s experienced and knowledgeable business counselors are equipped to help you with a wide variety of business problems, issues, and challenges. Not only can we attend to your immediate, pressing concerns, but also work with you on an on-going basis to identify and address underlying issues and growth opportunities.

General Business Services

Business & Management Advice

Managing a business means making serious and difficult decisions; but you don’t have to do it alone.

Financial Assistance

Obtaining capital for your business can be difficult and fiercely competitive.

Financial Analysis

Everyone wants their business to be more profitable. 

Marketing Assistance

To grow or sustain your business it’s sometimes necessary to expand into new geographies, customer segments, or product/industry markets. 


The better the information you have, the greater chance you have of outperforming your competitors.  

Strategy Development & Implementation

Do you need to revitalize your business – or position your business for future growth and success?  

Leadership & Employee Performance

Are your employees, managers, and systems as efficient and effective as they can be? 

Business Launch Initiative

Are you ready to launch your business? SBTDC Business Launch Specialists are strategically located across the state to help entrepreneurs evaluate an idea, form the idea into a business model, and launch the viable idea into a new North Carolina business. The core of the Business Launch initiative is the Taking the Leap cohort, which is a unique, free, four-week program aimed at helping participants move from thinking about starting a business to realizing that dream. During the cohort, participants work with mentors and peers in a fast-paced process designed specifically to help entrepreneurs work smart and to quickly plan and launch their new enterprise.

Targeted Services

Our services include not only general business counseling, but also specialized business assistance delivered by specific programs and staff within the SBTDC. Our specialized programs include:

Selling to the Government | Government Procurement & Technical Assistance Center (PTAC)

The SBTDC’s PTAC program has experienced professionals helping NC businesses receive over $1 billion annually in contracts from government agencies and prime contractors. Our counselors help businesses: identify contracting opportunities; help them understand and meet contracting requirements and regulations; develop bids and proposals; manage contracts; and prepare them for future contracts and private sector sales.

International Business / Exporting

The SBTDC’s International Business Development (IBD) unit assists small and medium sized businesses with exporting. Our IBD specialists are highly trained, Certified Global Business Professionals (CGBP) with extensive experience in international business development. Our goal is to provide export-related guidance and assistance to small and medium sized businesses – enhancing their export success.

Market Research Services

Our team of Market Research Analysts conducts secondary research projects and provides technical assistance in support of our business counseling. This service helps our clients identify and understand current and potential markets – including competition, customers, and industry conditions. In addition, this service conducts research to support organizational projects and goals; assesses the needs of the state’s businesses; and evaluates the satisfaction of our services.

Technology Development & Commercialization

The SBTDC was the first Small Business Development Center in the nation to be officially recognized as providing specialized services to businesses looking to advance, protect, and commercialize their research, innovations, and new technology. Our Technology unit has helped North Carolina become a leader in US SBIR/STTR awards – generating tens of millions of dollars in R&D support annually for our clients.


Services Provided

Business Planning

  • Business Plan Consulting
  • Business Succession Planning
  • Demographic and Census Data
  • Diversification
  • Feasibility Studies
  • Forming a Business
  • Identification and Research of Foreign Markets
  • Market Plan Development
  • Market Research

Import and Export Assistance

  • Identification/Research of Foreign Markets
  • Networking/Exploring Exporting
  • Trade Education and Training


  • One-on-One Counseling

Selling to the Government and Large Corporations

  • Registration Assistance

Starting a Business

  • Startup Business Counseling
  • Startup Classes


  • International Trade Education and Training
  • Online Courses and Videos
  • Startup Classes
Primary Contact
Elizabeth Wilkerson
Thomas Entrepreneurship HUB
202 Main Street
Pembroke, NC 28372